We Found The Best Music Content Advice on The Internet #267

Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one.

We talk about reposting old songs, batching content, getting over the fear of posting, using Trial Reels, creating emotional connection instead of “out now” posts, and doubling down when something finally works. After each lesson, we also give artists a simple homework assignment they can actually use this week.

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EPISODE HOMEWORK
9 principles. 3 steps each. Start this week.
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#01 — PUSH THE OLD SONG.
1. Pick your favorite catalog song.
2. Make ONE piece of content for it.
3. Post it this week.

#02 — BUST DOWN AN INTERVIEW.
1. Pull up an interview you've done (or book one).
2. Clip every moment that hit.
3. Cut and post them this week.

#03 — EAT THE FROG.
1. Name what you've been putting off.
2. Do it this week. No exceptions.
3. Comment what you did.

#04 — ONE LOCATION. MAX ANGLES.
1. Pick one location, 3 to 5 setups.
2. Shoot 3 angles per setup. Full song.
3. Post your best clip this week.

#05 — TEST EVERY TYPE OF CONTENT.
1. Try one post in each of the 7 styles.
2. Make and post one of each.
3. Double down on what hit.

#06 — SETUP, THEN PAYOFF.
1. Pick your song's biggest moment.
2. Set it up with something absurd.
3. Cut so the payoff hits the climax.

#07 — REPOST YOUR WINNERS.
1. Sort your reels by most viewed.
2. Grab your top 7.
3. Post one a day to Trial Reels.

#08 — LEAD WITH THE FEELING.
1. Pick the feeling for the post.
2. Edit it to deliver that feeling.
3. Check the comments. Did it land?

#09 — DOUBLE DOWN ON WHAT WORKS.
1. Find your top performing video.
2. Make 3 more versions of it.
3. Post them this week.

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00:00 Intro
01:00 Old Songs Are New to Someone Else
05:21 Content Is Part of the Job
08:21 Stop Overthinking and Post
13:07 Batch More Content in Less Time
18:02 Test Different Content Styles
22:29 Build a Setup and Payoff
27:36 Repost What Already Worked
33:57 Make People Feel Something
37:17 Double Down When It Works